A Strong Corporate Image Business Essay

A Strong Corporate Image Business Essay Abstract For a variety of reasons, both academic and business interests in corporate image have increased significantly in recent years. Organizations have realized that a strong corporate image can help them align with the marketplace, attract investment, motivate employees and serve as a means to differentiate their products and services. Thus, many organizations are striving to develop a distinct and recognizable image. This paper investigates what organizations perceive as the essential components of the concept of corporate image and issue advertising. It proposes a general concept about the organization belong to 21st century are more focused towards the betterment of societal and environment. A detail analysis has been performed related to the companys assessment regarding to the carbon emission in relation with the consumer perspective and the importance of social advertising. A corporate image is the strongest determinant of any corporations sustainability. Stock prices can always co me back. Business strategies can always be changed but, when an organizations image is gravely injured, its really difficult, long-term, and uncertain. A risk to its image is a threat to the survival of the enterprise. Leaders who have built a strong image know what it takes: an internal culture that forges a positive opinion of the company by successfully coping with both expected and unanticipated challenges. They know that PR is not a bandage that will cover risky behavior. Most of all, they know they must understand their stakeholders, and that every companys solution must be unique. A companys approach must include structured engagement with investors, regulators, activist organizations, communities, and the media. The primary feature of this engagement is active listening. It provides a means for developing a trained intelligence that enables leaders to anticipate external responses to their actions. And, when necessary, it delivers a perspective that helps protect them from t he kind of competition-driven excesses that seem to arise so easily in our pressurized market environment. Failure to build a culture of attentive engagement can prove devastating, and the world has witnessed spectacular reputational collapses over recent years. Enron and WorldCom are the best known, but, at bottom, these are simple cases of thievery and fraud. An admonition not to steal would be lost on those who are striving to be creatively criminal. Of far greater interest to the great majority of CEOs, and more instructive of the dangers that can lurk in any corporations DNA, are the reputational compromises that have occurred at such companies as Merck, Marsh McLennan, Arthur Andersen, and Monsanto. Table of Contents 2 Introduction 3 Purpose: 3 Format 3 Essential components of corporate image HYPERLINK #__RefHeading__52079_896431004HYPERLINK #__RefHeading__52079_896431004 issue advertising 4 Corporate Communications 6 Corporate design 6 Corporate Culture 6 Behavior 7 Corporate structure 7 Corporate strategy 7 Steps in building corporate image 9 Top management involvement: 9 Select appropriate Model 9 Involvement of Stakeholders 9 Motivate employees to become corporate representative 9 Communication tactic 9 References 10 Introduction Purpose: The image of organization, as of the viewpoint of customers, is the basis of a high-quality corporate image building program. Effective image management surrounding brand traits is of dominant importance in achieving goals of the organization. Social advertising effectiveness can be calculated by marketing evaluations. The rationale of this paper is to analyze the strategies of effective corporate image, edifice and supervision the same with indication to acquiring maximum customer value for long-run organization gains. Format The paper reviews the literature on the corporate image building and develops arguments in reference to the corporate image and issue advertising. The debate in the paper is emphatically extended over how companies are assessing carbon consciousness among consumers, issue advertising, media impact on corporate image and environmental knowledge. This paper also discusses the essential components of corporate image and issue advertising, process that builds corporate image through media communication and stakeholders involvement. Essential components of corporate image issue advertising The essential components of corporate image and issue advertising are as follows: Corporate Communications Controlled corporate communication Uncontrolled communication Indirect communication Corporate Design Corporate visual identity system Application of CVIS Corporate Culture Corporate philosophy Corporate values Corporate mission Corporate Principles Corporate guidelines Corporate History Founder of the company Country of origin Subculture Behaviour Employee Behaviour Management Behavior Corporate Structure Brand Structure Organization Structure Corporate Strategy Differentiation Strategy Positioning Strategy Corporate Communications Elif Karaosmanoglu, [2005] corporate communication is a term that encompasses all the ways in which the organization communicates with its various stakeholders. Thus, all of the messages emanating from an organization, everything that it produces and all of the activities it is involved in will act to shape stakeholders perceptions. Corporate communication can be both controlled and uncontrolled in nature. Communication intentionally instigated by management with the aim of improving stakeholder relationships is classified as controlled corporate communication. Conversely, uncontrolled communication takes place when organizations influence stakeholders perceptions unintentionally. Corporate design Corporate design is a term used to describe the vast number of visual cues that are associated with a specific organization. Corporate visual identity system (CVIS) is composed of five main elements: the organizations name, slogan, logotype/symbol, color and typography. Visual identity can be conveyed in other ways, for example, through the companies products and vehicles and the location as well as the architecture of its buildings. The interior office design, for example, may symbolize many aspects of the corporate culture. Simà µes, Dibb Fisk, (2005), The creation of strong corporate identity, including identity signs, is crucial for companies to encourage positive attitudes in its different target publics and may provide an important competitive advantage . Corporate Culture T.C. Melewar [2005] there is a plethora of different views as to what constitutes corporate culture. Some argue that it is strongly associated with rituals, for example, one interviewee explicit stated that culture: . . . is the way we do things around here. There is a range of views concerning the relationship between corporate culture and corporate identity. Culture epitomizes the consensus within a company about how activities should be accomplished and is conceived as a result of a groups shared experience and learning with respect to matters of external adaptation and internal integration. Behavior Behavior is another fairly intangible aspect of corporate identity. However, an analysis is made easier by breaking it down into a number of elements that make up behavior including, corporate, employee and management behavior. Many commentators suggest that the actions of a corporation are a fundamental element of its identity. Albert and Whetten [2003], asserted that an organizations brand identity should achieve three things: capture the essence of the organization, distinguish the organization from others and exhibit the same degree of commitment in behavior over time. Corporate structure Corporate structure consists of organizational structure and branding structure and is cited by several authors as being a fundamental component of corporate image. Brand structure: organizations engage in branding strategies in order to differentiate themselves from competitors. Strong brands are fundamental in establishing an identity in the marketplace, strengthening customer loyalty and for many companies are vital in counteracting the growing power of retailers. Organizational structure: The organizational structure is associated with the organizational hierarchy, lines of communication and reporting responsibilities. Of greatest importance is the degree of centralization and decentralization, in terms of both geography and across products Corporate strategy Corporate strategy is the blueprint of the firms fundamental objectives and strategies for competing in their given market. It thus determines what the company produces, the level of profit made and stakeholder perceptions about the company. Many commentators suggest that a strong link exists between corporate strategy and corporate image. Price Water House Coopers [2003] non financial performance is more important than current financial results in creating long term share holder value. Non-financial results sometimes are more important in developing a overall corporate image for example developing a process that will generate less CO2 emission as compare to old processes. Steps in building corporate image Top management involvement: Every branding strategy begins from the board room. Top management involvement helps organization in building strong corporate image. Corporate image is totally a strategic decision taken by the senior management of organization. Select appropriate Model Business Model is the spine of branding strategy. So, it is significant to choose the best replica for your business or put up your own. Because each business has its own wants and working background, therefore, it is best to construct a model which is aligned with the company needs and values Involvement of Stakeholders Stake holders are ones who are directly affected with the organization decision, company should take them in to confidence and involve them in decision making. Initiate activities resulting in the betterment of share holders. Motivate employees to become corporate representative Provide proper knowledge to employees for, e.g., vision, mission, values, and work culture. They can be the best representative of your organization. Educate them about the goals and future aims of the organization. Communication tactic Communication tactic is of prime importance when it comes to create strong brand image. A well planned and defined marketing strategy is helpful in understanding customers needs, helps is identifying issues need to be advertised in order to build strong brand image.

Critical response †Of mice and men Essay

Within The novel â€Å"Of Mice and Men† by John Steinbeck the reader is presented with a selection of sad, lonely individuals who have no families. As soon as the novel starts, the author creates a picture of the surroundings in the reader’s mind â€Å"the river drops in close to the hillside bank and runs deep and green† this gives the reader a feeling of peace at mind. The reader is then presented with George, a small man with strong features, and Lennie, a gentle person who enjoys who enjoys the company of a pet. In the novel Lennie continuously gets the pair into all sorts of trouble and by the end of the novel George has no choice but to shoot Lennie, due to the fact that he murdered an innocent woman, who happened to be Curley’s wife, the boss’s son. It soon becomes apparent that the theme of loneliness is illustrated through characterization between the main characters. The first character we are introduced to is Lennie. Lennie’s character is illustrated by his mental immaturity. â€Å"Blubberin like a baby? Jesus Christ a big guy like you! † The reader first sees that Lennie’s loneliness and need for companionship during his journey to the ranch. â€Å"What you want of a dead mouse? â€Å", to which Lennie responds â€Å"maybe I could pet it with my thumb while we walked along. † Lennie wants to carry a dead mouse round as a constant companion. This shows how desperate he is to feel loved and to have a friend. One of the characters that illustrates loneliness is a man named Crooks. Crooks is a colored man s been isolated from the rest of the ranch due to the fact that he is a â€Å"nigger†. The reader feels sympathy for crooks because he has his own shelter and has no friends. As soon as a â€Å"white man† enters his shelter, Crook’s initial reaction is to tell them to â€Å"get lost I don’t want to know†. This again shows the reader that Crooks is a lonely individual. Another character that emphasizes the theme of loneliness is Curley’s wife. To the reader’s surprise, the author never gives Curley’s wife a name. This reinforces the fact that Curley’s wife is there to look after Curley and that she is not important to anybody else but himself. It also shows that the other ranchers are not used to talking to other woman. Curley’s Wife is generally considered to be a tramp by the men at the ranch and shamelessly uses sex to intimidate the workers. She married Curley so she could leave home and be spoilt with gifts and do whatever she wanted. However it is obvious that this did not happen and she hates her husband. . She still holds some hope of a better life, by claiming that she had the chance to become a movie star in Hollywood. Another interesting character is Candy, an old man who only has a dog to keep him company. Candy is the oldest out of all the other ranchers, who has only one hand because he lost the other hand in an accident on the ranch. Candy is a frail person because he has had to work on the ranch for so long because he has no friends. There comes a sad point in the novel when candy’s dog is shot because he is giving off a bad odour. This shows the readers that the ranchers don’t care for anyone else but themselves and that they have a short temper. This incident seems to put Candy down more because he now has no companion. In addition to this, Candy feared that he was going to be on the ranch until he died. This image is reinforced when he ws caught ease dropping on George and Lennie â€Å"I didn’t here nothin you guys was saying. I was just standing in the shade scratching my dog†. Although the novel is filled with men trying to earn money so that they can fulfill their dreams, it is obvious that the main theme of the novel is loneliness. This is illustrated through the sad, traumatic, lonely characters that work on the ranch. The entire novel is devoted to reinforcing the main theme, loneliness, and therefore creating sympathy for the characters on the ranch.   

Corning Incorporated : the Growth and Strategy Council

CORNING INCORPORATED: THE GROWTH AND STRATEGY COUNCIL Company Background : Corning Glass Works was founded in 1851 by Amory Houghton, in Somerville, Massachusetts. The company was known as Corning Glass Works until 1989, when it changed its name to Corning Incorporated. Corning Incorporated is an American manufacturer of glass, ceramics, and related materials, primarily for industrial and scientific applications. In 1998 Corning divested itself of its consumer lines of Corning Ware and Corelle tableware and Pyrex cookware.As of 2008 Corning had four business segments: Display Technologies, Environmental Technologies, Life Sciences, and Telecommunication. Innovation was the core of corning’s Identity, because coning is a science based company, Innovation is the engine for the company. Fact 1 : The Formed of Growth and Strategy Council Corning has formed the Growth and Strategy Council (GSC) in 2001 the core group member are CEO, COO, CTO, heads of research, development and engi neering and the head of HR. The role of GSC is varied from making decisions about pacing and investment, advising businesses on pricing strategy etc.The GSC is about establishing best practices and getting all innovation programs to the same level of rigor. Lesson learned 1: GSC as Change Agent Management. Corning needs to maintain their performance in a long term condition. It needs strategy and great people who involved and have willingness to improve the performance for sustainability. The individual or group that undertakes the task of initiating and managing change in an organization is known as a change agent and that what’s corning did when fomed GSC.In many innovative-driven companies, managers and employees alike are being trained to develop the needed skills to oversee change (Tschirky, 2011). My experience I am working at bank bjb which the ownership is 100 % by the government of west java province and Banten province. By 2010 the company had their IPO so some of t he ownership goes to public. And it makes change to the company business overall. To make the company keep sustain my company formed change agent management program that include the director, Groups head, and Branch Managers that made decision about varied company problems. Fact 2 : Corning’s Stage Gate Innovation ProcessInnovation at Corning followed what was called the ‘innovation recipe’ its involved the management that used Corning’s gate innovation process that’s are : Stage I : Gather Information, build knowledge Stage II : Determine feasibility Stage III : Test Practically Stage IV : Prove Profitability Stage V : Manage the life cycle Advancing to the next stage required meeting deliverables and advancing through the ‘Decision Diamond’ Lesson learned : Innovation as a Process and Philosphy For Corning Innovation was as much a set of principles as it was a process, innovation is about idea creation.Innovation at Corning also about being willing and able to take failed ideas and apply them elsewhere Innovation is much more than invention – the creation of a new idea and its reduction to practice and it includes all the activities required in the commercialization of new technologies (Freeman and Soete 1997) Others company experienced We can learned from 3M company that produce the product Post It from accident. A man named Spencer Silver who worked in the 3M research laboratories in 1970 was working on developing a strong adhesive to incorporate it to some of 3M’s current products.After some trial and error he finally developed an adhesive, but for his own disappointment, it was even weaker than what 3M already manufactured at the time. It stuck to things but could easily be lifted off. A couple of ants could lift it up. Then four years later, another 3M scientist named Arthur Fry was singing in his church’s choir. He used markers to keep in the hymnal but they kept falling out of the boo k. Then he remembered Silver’s weak adhesive and used to coat his markers. With the weak adhesive the markers stayed in place, yet lifted off without damaging the pages.Fact 3 : The Concept of Patient Money in Corning Key businesses Corning lost money for 14 years before becoming profitable in 1999. And optical fiber took 20 years to become profitable despite the hundreds millions of dollars the company invested during the 1960 – and 1970s. In 2001 the company approved the appropriations request for a $250 million new factory for the diesel business at a time when telecom business was crashing and the emission regulations for 2007 were not yet in place.Lesson learned : Sustainability investment on Technology Innovation . Innovation at corning meant being willing to make significant. Sustained investments knowing that the payback would likely be well into the future. Corning’s Emphasis on innovation and its long term outlook-made the company unique. Unlike conven tional investments in plant and equipment, which generally have declining returns over time, technological investments are argued to produce positive returns through creating new knowledge, options and opportunities (Arthur 1990). My ExperienceIn early 2011 bank bjb cooperate with western union to facilitate customers who wants to transfer their money to other countries. One of the problems sometimes the transfer didn’t get on time and many system failure. So to solve that problem bank bjb do the research to choose another vendor that more appropriate. Bank bjb also develop their own Information Technology system to create independent remittance to other countries. The result are bank bjb has cooperate with BNI in remittance and also will launch independent remittance system in 2013 that will serve customer better in the future.

The Presence And Outbreak Of An Infectious Disease

Philip Jason Callimanis Professor Henshaw POLS 170 12/17/15 The presence and outbreak of an infectious disease can have global consequences. Such consequences include the deaths of many people due to an inability to contain the disease. When an infectious disease spreads to, and affects, different populations, this is known as a pandemic. One pandemic that has had far reaching consequences is that of HIV (human immunodeficiency)/AIDS (acquired immune deficiency symptoms), which officially began in 1981 and since has taken the lives of over 39 million people worldwide (PBS). The HIV virus attacks one’s â€Å"T-cells,† which are vital to one’s immune system. Someone infected with the virus becomes increasingly susceptible to contracting†¦show more content†¦An example of the realist approach to dealing with the HIV/AIDS pandemic is the United States’s efforts to distribute AIDS medications. While an organization called â€Å"The Global Fund† already existed to help combat AIDS, tuberculosis, and mala ria, the United States established its own organization called PEPFAR (President’s Emergency Plan for AIDS Relief) to provide antiretrovirals to those infected (Henshaw 11/18). By creating its own program, over which it would exercise administrative control, the U.S. demonstrated self-interest, whereas the Global Fund allows entry to a wide a variety of countries. The Global Fund is actually an example of liberal ideology. The central idea behind liberal ideology in relation to the HIV/AIDS pandemic is the notion of mutual gain, whereby states, through working together, can expedite the process of containing or curing the infectious disease. To further the notion of mutual gain, states view working together as beneficial because pandemics affect global security and the global economy. During pandemics, there is increased tension globally due to fear, and a negative effect on the global economy due to the cost of treating those who are infected, along with the cost of research ing and developing drugs to help combat the disease (Nau 447). Liberalism